To implement Pay-Per-Click (PPC) and Pay-Per-Application (PPA) models in MetaJobs, you need to integrate a dynamic billing system that charges users based on interaction metrics. Below is a step-by-step breakdown of where and how to implement these models.

1. Where to Implement PPC & PPA in MetaJobs?

These billing models should be embedded into job postings, employer dashboard, and payment system.

• 🔹 Pay-Per-Click (PPC) Implementation
  • Where to Implement:
    • Job Listings Page → Charge employers when a candidate clicks on their job post.
    • Employer Dashboard → Display PPC statistics (clicks, cost, remaining balance).
    • Billing Section → Employers should top up credits in advance.
  • How It Works:
    • When a candidate clicks on a job post, the system deducts a certain amount from the employer's PPC balance.
    • If the employer runs out of balance, the job listing remains visible but loses boosted ranking until the balance is refilled.
• 🔹 Pay-Per-Application (PPA) Implementation
  • Where to Implement:
    • Job Posting Page → Employers can select PPA pricing while posting jobs.
    • Candidate Application Form → Triggers a charge when a candidate applies.
    • Employer Dashboard → Displays total applications and charges.
  • How It Works:
    • When a candidate submits an application, the system charges the employer per received application.
    • Employers can set maximum spending limits to control costs.
    • If the job receives no applications, no charges apply.

2. Technical Implementation Steps

• ✅ Step 1: Modify Job Posting System
  • Allow employers to choose between PPC, PPA, or Subscription-based pricing.
  • Store their selection in the database (billing_type field: PPC, PPA, Subscription).
• ✅ Step 2: Implement Click Tracking for PPC
  • Use a Click Tracker on job posts:
  • Route::post('/track-click', [JobController::class, 'trackClick']);
  • Update employer balance in the database after each click.
• ✅ Step 3: Implement Application Tracking for PPA
  • Charge employers only when an application is submitted:
  • Route::post('/track-application', [ApplicationController::class, 'trackApplication']);
  • Deduct the application fee from the employer’s balance.
• ✅ Step 4: Integrate with Stripe for Auto Billing
  • Enable Stripe Balance System where employers prepay for PPC/PPA.
  • Set up auto-top-up options.
  • Implement webhook for Stripe transactions.
• ✅ Step 5: Display Analytics in Employer Dashboard
  • Show clicks, applications, costs, and remaining balance.
  • Allow employers to set spending limits and adjust pricing models.

3. Example Pricing Model

4. Final Steps

• Implement PPC tracking on job clicks.
• Implement PPA billing on application submission.
• Integrate Stripe for auto-deductions and balance top-ups.
• Display billing history & analytics in the employer dashboard.